The big picture
A complete SEO and operations command centre. It connects Semrush, Google Analytics, Search Console and a site crawler, then turns the data into a clear action plan rather than another dashboard to read.
Marketing & SEO
- Search performance dashboard for organic traffic, impressions, clicks and keyword position trends in one view.
- Keyword strategy engine that recommends targets, flags slipping rankings and expands one keyword into a full content cluster.
- Competitor gap analysis to surface keywords competitors rank for that we do not.
- AI content handoff - a keyword recommendation becomes a draft blog post inside the existing workflow.
- Auto-approval rules to control how aggressively ideas are promoted into real tasks.
- Weekly plain-English SEO reports of what moved, what broke and what changed.
Technical health
- Meta tag audit for titles, descriptions and image alt text.
- Link graph and orphaned page detection across the whole site.
- Core Web Vitals monitoring from real visitors.
- Backlink change detection - gains and losses flagged automatically.
- Scheduled sitemap and status-code crawls.
- A unified fix queue - every technical issue lands in one prioritised Health list.
Inventory & operations
- Rug and cushion inventory hub with a nine-stage import workflow, AI colour and tone tagging, AI-generated product descriptions and direct-to-Shopify publishing.
- Label printing in multiple formats, including a discount promotional rug label.
- Roomvo photo pipeline that prepares flat-lay images for room-visualisation services.
- Cleaning and repair module that tracks jobs, services and auto-closes completed work.
- Sales clearing that matches Shopify sales to Xero bank deposits.
Business admin & knowledge
- Operational dashboard with priority view, Google Drive cleanse tool and developer pipeline.
- Knowledge base with an AI research assistant that cites sources, scores purpose alignment and flags gaps.
- Action Centre task manager with kanban and calendar views, pulling tasks from email, WhatsApp and Google Tasks.
Connectivity
- Shopify - two-way sync, with the platform as source of truth.
- Xero - bank-deposit categorisation and reconciliation.
- Google - Gmail, Drive, Search Console and Analytics.
- Semrush - keyword, competitor and backlink intelligence.
- AI WhatsApp assistant - a staff-facing number that runs tools, answers queries and handles inbound leads.
Why this matters
Semrush is a powerful research tool. Shopify is a great store. Xero handles the books. The gap most businesses live in is the manual work between them - copying data, chasing tasks, translating insight into action. This platform closes that gap. Recommendations become tasks. Tasks become blog drafts. Technical issues become a fix queue. Competitor gaps become content targets.
That is the kind of system I build for other founders too - tailored to your business, your tools and the way you actually work.